A transformative and social marketing ecosystem investigation into drug use among young adults

Purpose The purpose of this study is to examine the underresearched transformative service research (TSR) and social marketing segment young adults who use drugs identify motivators that have been studied in previous literature, using a ecosystem lens provide direction for future into area. This provides evidence-based knowledge practitioners design services target these motivators. Design/methodology/approach systematic review, guided by preferred reporting items reviews meta-analysis framework, examines analyses 207 articles published between 2015 2020. Findings identified are motivated take enhance one’s experience, cope, reasons, because individual characteristics other reasons. Research has largely focused on microsystem mesosystem with data collected mainly approach. Originality/value paper contributes TSR literature providing holistic investigation all relevant adult drug use. An classification theoretical framework curated help guide interventions.